Terms and Conditions

Please read the following Terms carefully before creating an account or subscribing to the Stylory service. Acceptance of the Terms creates a binding contract between the subscriber and STYLORY LTD. Where a subscriber does not agree to any part of the Terms, the appropriate course is to refrain from using the platform.

1. About Us and About These Terms

1.1 STYLORY LTD ("STYLORY", "we", "us", or "our") is a private limited company incorporated in England and Wales under company number 17152844, with its registered office at 67 Tradescant Road, London, Lambeth, England, SW8 1XJ. We operate the website located at https://www.stylory.io (the "Website") and the artificial-intelligence personal-styling subscription service made available through it (together, the "Platform").

1.2 The present terms and conditions (the "Terms") govern access to and use of the Platform by any person who registers an account or subscribes to a paid plan (the "Subscriber", "you", or "your"). Together with the Privacy Policy, the Cookie Policy, the Refund and Return Policy, and the Copyright and DMCA Policy, all of which are incorporated by reference, the Terms constitute the entire agreement between the Subscriber and STYLORY in relation to the Platform.

1.3 By ticking the acceptance box at registration, by completing a subscription purchase, or by otherwise accessing the Platform, you confirm that you have read, understood, and agreed to be bound by the Terms. Where you do not accept them, you must not register an account.

1.4 We recommend that a copy of the Terms is saved or printed at the point of subscription, since the version applicable to a given contract is the version in force when that contract was concluded, subject to clause 29.

1.5 General enquiries may be addressed to contact@stylory.io. Questions concerning personal data should be sent to dpo@stylory.io.

2. Definitions and Interpretation

2.1 In the Terms, the following expressions carry the meanings set out below. "Account" means the personal, password-protected profile created by a Subscriber. "Billing Period" means the recurring monthly interval by reference to which subscription charges accrue. "Output" means any outfit suggestion, styling recommendation, description, tag, or other material generated automatically by the Platform. "Plan" means one of the subscription tiers described in clause 6. "Staff User" means a person to whom a Subscriber has granted delegated access under clause 14. "Stylist" means a human personal stylist made available by STYLORY on the tiers identified in clause 13. "Subscriber Content" means any photograph, image, measurement, note, text, or other material uploaded, entered, or otherwise submitted to the Platform by a Subscriber or by a Staff User acting on a Subscriber's behalf. "Subscription" means the contract for the supply of the Platform on a recurring paid basis.

2.2 Headings are inserted for convenience of reference and do not affect the construction of the Terms. Words importing the singular include the plural and the reverse applies equally.

2.3 The expressions "including", "includes", and "in particular" are to be read without limitation, and any words following them are illustrative rather than exhaustive.

2.4 A reference to a statute, statutory instrument, regulation, or directive is a reference to that instrument as amended, extended, consolidated, or re-enacted from time to time, and includes any subordinate legislation made under it.

2.5 Where a Subscriber is acting wholly or mainly outside the course of a trade, business, craft, or profession, that Subscriber is a "Consumer", and the provisions of the Terms expressed to apply to Consumers apply to that Subscriber.

3. Eligibility

3.1 The Platform is offered exclusively to individuals who are at least 18 years of age. Registration by, or on behalf of, any person below that age is prohibited, and we will close any Account that we reasonably believe has been opened in breach of the present clause.

3.2 By registering, you warrant that you have the legal capacity to enter into a binding contract and that you are not barred from receiving services under the laws of the United Kingdom, the European Union, the United States, or any other jurisdiction applicable to you.

3.3 We currently offer the Platform to Subscribers in the United Kingdom, the United States, Canada, Australia, New Zealand, Singapore, Japan, Brazil, China and Hong Kong. The Platform is not offered to individuals in the European Union or the wider European Economic Area. Availability in other territories is not guaranteed, and we reserve the right to restrict or withdraw access where local law, sanctions regimes, or operational constraints so require.

3.4 Registration information must be accurate, current, and complete. Where any detail changes, the Account must be updated without undue delay.

3.5 We may carry out proportionate checks to confirm eligibility, including checks on age, location, and payment-method validity, and may suspend an Account pending the outcome of such a check.

4. Account Registration and Security

4.1 An Account is personal to the Subscriber. Login credentials must be kept confidential and must not be shared, sold, or otherwise made available to any third party, save through the Staff User function described in clause 14.

4.2 You are responsible for all activity carried out through your Account, other than activity attributable to a failure on our part.

4.3 Where you become aware or suspect that your credentials have been disclosed, lost, or used without authority, you must notify us at contact@stylory.io without delay and change your password.

4.4 A single individual may hold only one Account, save where we have agreed otherwise in writing.

4.5 Accounts may not be assigned, transferred, or otherwise dealt with by a Subscriber without our prior written consent.

5. The Platform and What It Provides

5.1 Stylory enables a Subscriber to photograph and catalogue garments already owned by that Subscriber, and thereafter to obtain automatically generated outfit combinations assembled from that catalogue for a stated occasion, season, or preference.

5.2 Uploaded garment images are processed so that the item can be isolated from its background, categorised, and stored within the Subscriber's digital wardrobe. Processing of that kind is carried out on infrastructure operated by or for STYLORY, as described in the Privacy Policy.

5.3 A Subscriber may, entirely at their option, record body measurements and free-text style preferences in order to refine the suggestions produced. Clause 12 governs the treatment of such information.

5.4 On the tiers identified in clause 13, a human Stylist supplements the automated functionality. Clause 16 governs the automated element in every case.

5.5 Additional functionality, including the referral competition described in clause 17 and the editorial blog described in clause 18, may be made available from time to time and forms part of the Platform when so made available.

5.6 We may add, alter, or withdraw individual features in accordance with clause 19. Nothing in the present clause obliges us to develop any particular feature.

6. Subscription Plans, Prices, and Taxes

6.1 Access to the Platform is supplied on four recurring monthly Plans. The Essential Plan is charged at US$15 per month. The Unlimited Plan is charged at US$25 per month. The Concierge Plan, which adds the human Stylist service, is charged at US$50 per month. The Residences Plan, which supports multiple separate wardrobes within a single Account, is charged at US$100 per month.

6.2 All prices are expressed in United States dollars (USD). Payment is taken in USD, and any currency conversion, foreign-transaction charge, or cross-border fee applied by the Subscriber's card issuer or bank is a matter between the Subscriber and that institution.

6.3 We do not currently offer a free trial. A Subscription becomes payable from the date on which it is taken out.

6.4 Applicable value added tax, sales tax, or equivalent indirect tax is calculated and displayed at checkout before the Subscriber confirms the purchase, and the total amount payable is shown at that point.

6.5 A Subscriber may move between Plans at any time through the Account. An upgrade takes effect immediately, and the charge for the remainder of the current Billing Period is adjusted on a pro-rata basis by our payment processor. A downgrade takes effect at the start of the next Billing Period, and the features of the higher tier remain available until then.

7. Automatic Renewal, Payment, and Consent to Recurring Charges

7.1 A Subscription renews automatically at the end of each Billing Period, for a further Billing Period of the same length, and continues to renew until cancelled in accordance with clause 8. The renewal charge is the price of the Plan then in force, as notified under clause 10 where a change has been made.

7.2 By subscribing, you expressly authorise STYLORY, acting through its payment processor Stripe, to charge your nominated payment method the recurring amount stated at checkout, on each renewal date, without further authorisation being sought on each occasion. Authority of that kind continues until the Subscription is cancelled or the payment method is withdrawn.

7.3 Before payment is taken for the first time, the Platform presents the Plan name, the recurring price, the renewal frequency, the date of the first charge, and the means of cancellation, and the Subscriber must give affirmative consent to those terms by a separate act. A record of that consent is retained in accordance with clause 7.7.

7.4 The payment method held on file must remain valid. Where a renewal payment is declined, we may re-present the charge, and we will notify the Subscriber by email. Access to paid functionality may be suspended where payment remains outstanding, and the Subscription may be cancelled where the failure is not remedied within a reasonable period.

7.5 We send a written reminder before renewal in every case where applicable law requires one, and in any event at least once in each twelve-month period to Subscribers resident in California. Each reminder states the recurring price, the renewal date, and the method of cancellation.

7.6 Subscribers in the United States should note that the disclosure, consent, reminder, and cancellation arrangements described above are built to satisfy the federal and Californian requirements governing negative-option and automatic-renewal offers. The statutes concerned, and the consequence of a failure to observe them, are identified in the Refund and Return Policy.

7.7 Records evidencing a Subscriber's consent to the automatic-renewal terms are retained for three years from the date on which consent was given, or for one year following termination of the Subscription, whichever period expires later.

8. Cancelling a Subscription

8.1 A Subscription may be cancelled at any time, without giving a reason, directly from the Account. The billing page opens the Stripe Customer Portal, from which cancellation is completed by the Subscriber in a small number of steps, using the same online medium through which the Subscription was taken out. Contacting our support team is not a precondition of cancellation.

8.2 Cancellation takes effect at the end of the Billing Period in progress. Paid functionality remains available until that date, and no further charge is raised thereafter.

8.3 Cancellation under clause 8.1 does not of itself generate a refund of the charge already taken for the current Billing Period. Statutory rights of withdrawal and the circumstances in which a refund is nonetheless due are addressed in clause 9 and in the Refund and Return Policy.

8.4 Should a Subscriber be unable to reach the Stripe Customer Portal for any reason, a cancellation request sent to contact@stylory.io is treated as effective from the date of receipt, and we will confirm it in writing.

8.5 Treatment of Subscriber Content following cancellation, including the periods after which stored images and other records are deleted, is governed by the Privacy Policy.

9. Statutory Right of Withdrawal

9.1 A Consumer resident in the United Kingdom or the European Union ordinarily benefits from a period of fourteen days from the conclusion of a distance contract within which the contract may be withdrawn from without giving a reason, under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 and under Directive 2011/83/EU respectively.

9.2 Because access to the Platform is granted immediately on subscription, the Subscriber is asked at checkout to request expressly that supply begin at once and to acknowledge the consequence of that request for the right of withdrawal. Where supply has begun with such a request, a Consumer who subsequently withdraws within the fourteen-day period is liable for an amount proportionate to what has been supplied up to the moment of withdrawal.

9.3 The manner of exercising the right, the model withdrawal form, the treatment of downloadable digital content, and the timescales for reimbursement are set out in full in the Refund and Return Policy, which forms part of the Terms.

10. Changes to Prices and to Plans

10.1 Subscription prices may be varied. Written notice of any increase, of any material reduction in the features of a Plan, or of any other material change to the terms of the Subscription is given to the Subscriber by email not less than thirty days before the change takes effect.

10.2 Each such notice states the change, the date from which it applies, and the means by which the Subscription may be cancelled before that date. A Subscriber who cancels before the effective date is not charged at the new price.

10.3 Continued use of the Platform after the effective date, without cancellation, constitutes acceptance of the revised price or terms.

10.4 A price already paid for a Billing Period in progress is not varied retrospectively.

11. Subscriber Content: Ownership and Licence

11.1 Ownership of Subscriber Content remains at all times with the Subscriber, or with the third party from whom the Subscriber holds the necessary rights. Nothing in the Terms transfers any title in Subscriber Content to STYLORY.

11.2 In order that the Platform can be operated, the Subscriber grants STYLORY a worldwide, non-exclusive, royalty-free, revocable licence to host, store, back up, reproduce, resize, crop, isolate from its background, tag, categorise, and otherwise technically process Subscriber Content, and to transmit it to the service providers identified in the Privacy Policy, in each case solely to the extent necessary to supply the Platform to that Subscriber and to comply with our legal obligations.

11.3 The licence granted by clause 11.2 is limited to the purposes there stated. It confers no right to publish, market, license, sell, or otherwise exploit Subscriber Content, and it does not extend to any promotional use. Where we wish to use Subscriber Content for marketing, separate and specific consent is sought beforehand.

11.4 We do not use Subscriber Content to train artificial-intelligence models, whether our own or those of any third party, and our artificial-intelligence supplier is engaged on terms under which material submitted through its application programming interface is not used for model training.

11.5 The licence terminates when the relevant item is deleted by the Subscriber or when the Account is closed, save that residual copies may persist within routine encrypted backups for the limited retention period stated in the Privacy Policy, during which they are not accessible for operational use.

11.6 By submitting Subscriber Content, the Subscriber warrants that it owns or is otherwise entitled to submit that content, that its submission and processing under clause 11.2 infringes no third-party right, and that any identifiable individual appearing in an uploaded image has consented to that appearance. Further obligations concerning third-party intellectual property are set out in the Copyright and DMCA Policy.

12. Optional Measurements and Style Preferences

12.1 Body measurements and free-text style notes are optional throughout. The Platform functions without them, and no Plan is conditional on their provision.

12.2 Where a Subscriber chooses to supply such information, it is recorded on the basis of the Subscriber's consent and is used solely to refine the styling suggestions produced for that Subscriber.

12.3 Consent may be withdrawn at any time from the Account, without affecting the lawfulness of processing carried out before withdrawal. On withdrawal, the measurements and notes concerned are deleted, and suggestions revert to being generated from the wardrobe catalogue alone.

12.4 We do not use measurements or images for facial recognition, for biometric identification, or for any purpose of uniquely identifying a natural person. The characterisation of such information under data-protection law is addressed in the Privacy Policy.

13. Human Stylist Services

13.1 The Concierge Plan includes access to a human Stylist. The Residences Plan includes the same access in respect of each wardrobe held within the Account.

13.2 A Stylist reviews the wardrobe catalogue and any optional information supplied under clause 12, and responds with personalised recommendations through the Platform.

13.3 Recommendations made by a Stylist represent a matter of personal taste and professional judgment in styling. They do not constitute advice of a medical, nutritional, psychological, financial, or other regulated professional nature, and must not be relied upon as such.

13.4 We use reasonable endeavours to respond to a Stylist request within a reasonable period, and current indicative response times are published within the Platform. Response times are indicative rather than contractual, save where a specific commitment has been given in writing.

13.5 Communications with a Stylist must remain courteous and must comply with clause 15. We may decline or discontinue a Stylist engagement, without prejudice to any other remedy, where communications are abusive, discriminatory, sexually explicit, or otherwise inappropriate.

13.6 A Stylist may be an employee of STYLORY or an independent contractor engaged by STYLORY. In either case, STYLORY remains the Subscriber's counterparty for the service supplied under the present clause.

14. Delegated Staff Access

14.1 A Subscriber may grant a nominated individual, described within the Platform as a Staff User, delegated access to manage the Subscriber's wardrobe, including the upload, editing, categorisation, and deletion of items.

14.2 Before granting access, the Subscriber must ensure that the nominated individual is at least 18 years of age, is aware that they will be handling the Subscriber's personal data, and has agreed to comply with the Terms.

14.3 A Staff User acts on the Subscriber's instructions and on the Subscriber's behalf. The Subscriber remains fully responsible for everything done or omitted by a Staff User through the Account, and for ensuring that the scope of access granted remains appropriate.

14.4 Delegated access may be reviewed, restricted, or revoked by the Subscriber at any time from the Account, with immediate effect.

14.5 Where a Subscriber grants delegated access, the Subscriber determines the purposes for which the Staff User handles the Subscriber's own information within the Account. STYLORY remains the controller of the personal data it processes in operating the Platform, as explained in the Privacy Policy.

15. Acceptable Use

15.1 The Platform must be used lawfully and in accordance with the Terms. A Subscriber must not, and must not permit any Staff User to, upload or transmit material that is unlawful, defamatory, obscene, sexually explicit, harassing, discriminatory, or otherwise objectionable; upload material depicting a minor; upload material in which the Subscriber holds no right, contrary to clause 11.6; impersonate any person; or misuse the Platform in a manner that infringes the rights of another.

15.2 Automated collection of data from the Platform, including scraping, crawling, harvesting, and the use of bots or similar tools, is prohibited without our prior written consent, as is any attempt to reproduce or reconstruct any part of the Platform or of the models underlying it.

15.3 A Subscriber must not attempt to gain unauthorised access to any part of the Platform, to any account of another Subscriber, or to any server or network connected to the Platform, and must not introduce any virus, worm, logic bomb, or other technically harmful material, nor conduct any denial-of-service attack, nor circumvent any security or rate-limiting measure.

15.4 Any commercial exploitation of the Platform, including resale, sublicensing, and the provision of styling services to third parties using the Platform, requires our prior written consent.

15.5 Breach of the present clause may result in the measures set out in clause 20, and may be reported to the competent law-enforcement authorities where we consider that a criminal offence may have been committed.

16. Automated Output and the Limits of What It Provides

16.1 Output is generated automatically by algorithmic and machine-learning systems, drawing on the Subscriber's wardrobe catalogue and any optional information supplied. Save on the tiers described in clause 13, Output is produced without human review.

16.2 Output is supplied on an "as is" and "as available" basis. Automated systems of the kind used may produce results that are inaccurate, incomplete, aesthetically unsuitable, or unsuited to a particular occasion, body, climate, cultural setting, or personal requirement, and no warranty is given that any given suggestion will be suitable, accurate, or free from error.

16.3 Output constitutes a styling suggestion and nothing more. It is not professional advice of any kind, and reliance upon it is a matter for the Subscriber's own judgment.

16.4 Where Output identifies or describes a garment, no representation is made that the garment is genuine, that it corresponds to any particular brand, that it remains available for purchase, or that any price mentioned is current.

16.5 Automated categorisation of an uploaded garment does not produce a legal effect concerning the Subscriber and does not significantly affect the Subscriber within the meaning of data-protection law. The position under Article 22 of the UK GDPR and of the EU GDPR is addressed in the Privacy Policy.

16.6 The intellectual-property status of Output, including the extent to which it attracts copyright protection in the United Kingdom, the European Union, and the United States, is addressed in the Copyright and DMCA Policy.

17. The Creator Challenge

17.1 STYLORY operates a periodic referral competition described as the Creator Challenge. Entry is free of charge, and no purchase is necessary to enter or to win.

17.2 The Creator Challenge is governed by its own Official Rules, published within the Platform at https://www.stylory.io/creator-challenge/rules, which prevail over the Terms in the event of any inconsistency concerning the competition itself.

17.3 Prizes currently comprise a twelve-month subscription at no charge together with the status described within the Platform as Ambassador. Prizes are personal to the winner, are not transferable, and are not exchangeable for cash.

17.4 Any tax arising on the receipt of a prize is the responsibility of the winner. The competition is void where prohibited or restricted by applicable law, and we may exclude any entrant resident in a territory where the competition may not lawfully be offered.

18. Blog and Other Informational Content

18.1 Editorial articles, guides, and similar material published by STYLORY are provided for general information. They are not tailored to the circumstances of any individual and should not be treated as advice.

18.2 Where such material links to an external website, the link is offered for convenience. We do not control external websites and accept no responsibility for their content, their accuracy, or their handling of personal data.

19. Availability, Maintenance, and Changes to the Platform

19.1 We use reasonable skill and care to keep the Platform available, but we do not warrant that access will be uninterrupted or free from error. Availability may be affected by maintenance, by the failure of a third-party provider, by telecommunications faults, or by other circumstances beyond our reasonable control.

19.2 Planned maintenance is scheduled, so far as practicable, at times of low usage, and notice is given within the Platform where an interruption of significance is anticipated.

19.3 Features may be added, modified, or withdrawn in order to reflect technical developments, security requirements, changes in the law, or changes in the service we offer. Where a change materially reduces the functionality of a Plan, clause 10 applies.

19.4 Should we decide to discontinue the Platform in its entirety, not less than thirty days' written notice is given, the Subscriber is afforded a reasonable opportunity to export Subscriber Content, and any sum paid in advance in respect of a period after the date of discontinuation is refunded.

20. Suspension and Termination by STYLORY

20.1 We may suspend or terminate an Account, in whole or in part, where a Subscriber is in material breach of the Terms; where clause 15 has been contravened; where payment remains outstanding after the process in clause 7.4 has been exhausted; where continued provision would expose us to legal liability or to a regulatory sanction; or where we are required to do so by law or by an order of a competent authority.

20.2 Save where immediate action is necessary in order to protect the Platform, another Subscriber, or a third party, we give prior written notice of the ground relied upon, together with a reasonable opportunity to remedy the matter where it is capable of remedy.

20.3 On termination, the right to access the Platform ceases immediately, and any licence granted under clause 21.2 comes to an end. Clauses whose nature is such that they should survive termination, including clauses 11.1, 16, 24, 25, 28, and 31, continue in force.

20.4 Where an Account is terminated on account of a Subscriber's breach, no refund of charges already paid is made, save to the extent that a refund is required by a Consumer's statutory rights.

20.5 Termination by either party does not affect any right or liability that accrued before the date on which it took effect.

21. Intellectual Property in the Platform

21.1 The Platform, the Website, the STYLORY name and logo, the software, the databases, the design, the text, and every other element of the service, excluding Subscriber Content and excluding Output to the extent addressed in clause 16.6, are owned by STYLORY or licensed to it, and are protected by copyright, database right, trade-mark law, and other intellectual-property rights.

21.2 Subject to payment of the applicable charges and to compliance with the Terms, STYLORY grants the Subscriber a limited, personal, non-exclusive, non-transferable, revocable licence to access and use the Platform for the Subscriber's own personal, non-commercial purposes for the duration of the Subscription.

21.3 Except to the extent permitted by mandatory law, a Subscriber must not copy, modify, adapt, translate, decompile, disassemble, reverse-engineer, or create derivative works from any part of the Platform, nor remove any proprietary notice from it.

21.4 Where a Subscriber volunteers a suggestion, an idea, or other feedback concerning the Platform, STYLORY may use it without restriction and without obligation of confidence or of payment, and no intellectual-property right of the Subscriber is thereby transferred in respect of anything other than that feedback.

22. Third-Party Services

22.1 Payment for a Subscription is processed by Stripe. Use of Stripe is subject to the terms and privacy notices published by that company, and a Subscriber accepts those terms by supplying payment details through the Platform. We do not receive or store complete card numbers.

22.2 The Platform relies on third-party providers for hosting, storage, transactional email, and automated processing. Each such provider is identified in the Privacy Policy, together with the safeguards applied to any transfer of personal data.

22.3 We remain responsible to the Subscriber for the supply of the Platform in accordance with the Terms, and clause 22.1 does not exclude that responsibility. We are not, however, responsible for a third-party website or service that a Subscriber chooses to access independently.

23. Statutory Rights of Consumers

23.1 A Consumer in the United Kingdom has rights under the Consumer Rights Act 2015, which requires digital content to be of satisfactory quality, to be fit for any purpose made known to the trader, and to match its description, and which requires a service to be performed with reasonable care and skill. Where those standards are not met, the remedies available include repair or replacement, repeat performance, and a reduction in price, which may extend to a full refund in a sufficiently serious case.

23.2 A Consumer in the European Union has corresponding rights under Directive (EU) 2019/770 on contracts for the supply of digital content and digital services, as implemented in the Consumer's Member State, including a right to have the service brought into conformity and, failing that, to a proportionate reduction in price or to termination.

23.3 A Subscriber in the United States retains all rights conferred by the consumer-protection legislation of the state in which they reside, and by federal law.

23.4 Nothing in the Terms operates to exclude, restrict, or modify any right or remedy that applicable law does not permit to be excluded, restricted, or modified. Where any provision would have such an effect, it applies only to the extent that the law allows.

24. Limitation of Liability

24.1 Nothing in the Terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, for any breach of the statutory rights of a Consumer described in clause 23, for defective products under the Consumer Protection Act 1987, or for any other liability that cannot lawfully be excluded or limited.

24.2 Subject to clause 24.1, and in relation to a Consumer, we are responsible for loss or damage suffered that is a foreseeable result of our breach of the Terms or of our failure to use reasonable care and skill. Loss or damage is foreseeable where either it is obvious that it will happen or, at the time the contract was made, both parties knew that it might happen. We are not responsible for loss or damage that is not foreseeable.

24.3 Subject to clause 24.1, and in relation to a Subscriber who is not a Consumer, we exclude all liability for loss of profit, loss of business, loss of goodwill, loss of anticipated savings, business interruption, and any indirect or consequential loss however arising.

24.4 Subject to clause 24.1, our total aggregate liability arising out of or in connection with the Terms, whether in contract, tort including negligence, breach of statutory duty, or otherwise, is limited to the greater of the total charges paid by the Subscriber in the twelve months immediately preceding the event giving rise to the liability, and the sum of US$100.

24.5 The Platform is supplied for personal use. Where a Subscriber uses it for any commercial or business purpose, we have no liability for any loss of the kinds listed in clause 24.3.

24.6 We maintain routine backups, but a Subscriber is responsible for retaining independent copies of any photograph or other material of importance. Subject to clause 24.1 and clause 24.2, we accept no liability for the loss or corruption of Subscriber Content beyond restoring it from the most recent available backup.

25. Indemnity by Business Subscribers

25.1 A Subscriber who is not a Consumer shall indemnify STYLORY against all liabilities, costs, expenses, damages, and losses, including reasonable legal fees, suffered or incurred by STYLORY arising out of that Subscriber's breach of clause 11.6, of clause 15, or of the Copyright and DMCA Policy.

25.2 The present clause does not apply to a Consumer, and nothing in it affects the statutory rights of a Consumer.

26. Events Beyond Our Control

26.1 We are not liable for any failure or delay in performing an obligation under the Terms where the failure or delay results from an event beyond our reasonable control, including an act of God, war, civil disturbance, terrorist action, epidemic, industrial dispute, failure of a public telecommunications network, failure of a utility, act of a government or regulator, and the material failure of a third-party service provider.

26.2 Where such an event occurs, we notify the Subscriber and use reasonable endeavours to limit its effect. Where the event continues for more than thirty days, either party may terminate the Subscription by written notice, and any sum paid in advance in respect of the unperformed period is refunded.

27. Data Protection

27.1 STYLORY LTD is the controller of the personal data processed through the Platform. Full particulars of the categories of data processed, the purposes and legal bases relied upon, the recipients, the international transfers, the retention periods, and the rights available to data subjects are set out in the Privacy Policy.

27.2 Use of cookies and comparable technologies is governed by the Cookie Policy.

27.3 Data-protection enquiries and requests to exercise rights should be sent to dpo@stylory.io.

28. Complaints and Dispute Resolution

28.1 Where a Subscriber is dissatisfied, the first step is to contact us at contact@stylory.io, setting out the nature of the complaint and the outcome sought. We acknowledge each complaint promptly and aim to provide a substantive response within fourteen days.

28.2 Nothing in the present clause affects the right of a Consumer to bring proceedings before the courts identified in clause 31.

28.3 A Consumer resident in the European Union may refer an unresolved dispute to an alternative dispute resolution entity notified under Directive 2013/11/EU. A list of notified entities by Member State is published by the European Commission at https://consumer-redress.ec.europa.eu/dispute-resolution-bodies, and free advice on cross-border consumer complaints is available from the European Consumer Centres Network at https://www.eccnet.eu.

28.4 For the avoidance of doubt, the European Online Dispute Resolution platform previously maintained by the European Commission was discontinued on 20 July 2025 following the adoption of Regulation (EU) 2024/3228, which repealed Regulation (EU) No 524/2013. No reference to that platform is therefore made in the Terms, and no complaint may be submitted through it.

28.5 STYLORY is not presently a member of, and has not committed to use, any alternative dispute resolution scheme in the United Kingdom.

29. Changes to the Terms

29.1 We may amend the Terms in order to reflect a change in the Platform, in our business, in applicable law, or in regulatory guidance.

29.2 Written notice of any amendment that is material, or that is to a Subscriber's disadvantage, is given by email not less than thirty days before it takes effect, together with a summary of what has changed.

29.3 A Subscriber who does not wish to accept an amendment may cancel under clause 8 before the effective date. Continued use of the Platform after that date constitutes acceptance.

29.4 Minor changes of a clarifying or typographical nature may be made without notice, and the date at the head of the Terms is updated whenever any change is made.

30. General Provisions

30.1 The Terms, together with the documents incorporated by reference in clause 1.2, constitute the entire agreement between the parties in relation to their subject matter and supersede all previous agreements, representations, and understandings concerning it. Nothing in the present clause limits liability for fraudulent misrepresentation.

30.2 STYLORY may assign, transfer, or novate its rights and obligations under the Terms, including in connection with a reorganisation, merger, or sale of business, provided that the rights of the Subscriber under the Terms are not thereby prejudiced. A Subscriber may not assign or transfer any right or obligation without our prior written consent.

30.3 Should any provision be held by a court or other competent authority to be invalid, unlawful, or unenforceable, that provision is severed and the remaining provisions continue in full force.

30.4 A failure or delay in exercising any right under the Terms does not constitute a waiver of that right, and no single or partial exercise prevents any further exercise.

30.5 A person who is not a party to the Terms has no right under the Contracts (Rights of Third Parties) Act 1999 to enforce any of their provisions.

30.6 Notices to a Subscriber are sent to the email address held on the Account and are treated as received on the day of sending, unless a delivery failure is received. Notices to STYLORY are sent to contact@stylory.io or to the registered office identified in clause 1.1.

30.7 The Terms are concluded in the English language, and the English text prevails over any translation.

30.8 Nothing in the Terms creates a partnership, joint venture, agency, or employment relationship between the parties.

31. Governing Law and Jurisdiction

31.1 The Terms, their subject matter, and their formation, together with any non-contractual obligation arising out of or in connection with them, are governed by the law of England and Wales.

31.2 A Consumer resident in the European Union or in the United Kingdom retains the protection afforded by any mandatory provision of the law of the country of habitual residence, in accordance with Article 6 of Regulation (EC) No 593/2008 and with the corresponding retained provision in United Kingdom law. Clause 31.1 does not deprive such a Consumer of that protection.

31.3 The courts of England and Wales have jurisdiction over any dispute arising out of or in connection with the Terms, save that a Consumer may also bring proceedings in the courts of the country in which that Consumer is habitually resident, and may be sued only in those courts.

31.4 A Subscriber who is not a Consumer submits to the exclusive jurisdiction of the courts of England and Wales.

32. How to Contact Us

32.1 General and contractual enquiries: contact@stylory.io.

32.2 Data-protection enquiries and requests: dpo@stylory.io.

32.3 Postal address: STYLORY LTD, 67 Tradescant Road, London, Lambeth, England, SW8 1XJ, United Kingdom. Registered in England and Wales under company number 17152844.